The Rogue & the Rogued: Amongst the Web Tacticians

The Rogue & the Rogued follows the histrionics of three of the medium's most celebrated tacticians: the webmasters of RTmark.com, Shell.com and Greenpeace.org. The story begins with the Brent Spar oil platform incident in the mid-1990s, when RTmark, Shell and Greenpeace all found themselves vying for presence in the same media space. Among the tactics discussed to gain attention in the clickstream are preferred placement, rogueing, splashing, framing, monitoring and strategic hyperlinking. In all the video shows how RTmark rogues Shell, Shell rogues Greenpeace, and Greenpeace rogues Shell.

PAL video, 24 Minutes (original): 31 Minutes (Nettime-TV version)
Film by Stephanie Hankey
Interviews by Richard Rogers and Stephanie Hankey
Thanks to Noortje Marres, Gilberto Cutrupi (Greenpeace), Simon May (Shell) and Ernesto Delanda (Rtmark)
Footage courtesy of RTmark.com and Shell.com.
Nettime-TV version: Dutch subtitles by BELLISSIMA, Amsterdam

Video now available for download (.MP4, 147mb) or on DVD. Write to Richard Rogers for the DVD.

The video has been shown in the original form at:

Web Epistemology Symposium, de Waag, Amsterdam, October, 1999.

Rogue Cookies Book Launch Event, de Balie, Amsterdam, March, 2000.

Internet Research 1.0, The First Conference of the Association of Internet Researchers, University of Kansas, September, 2000.

Extended version shown on:

Nettime-TV, Bellissima, Amsterdam, May, 2000.

See also:
Noortje Marres, "De Schurken van het Web," Cimedart, February 2000.