The Rogue & the Rogued
follows the histrionics of three of the medium's
most celebrated tacticians: the webmasters
of RTmark.com, Shell.com
and Greenpeace.org. The story begins with
the Brent Spar oil
platform incident in the mid-1990s, when RTmark,
Shell and Greenpeace
all found themselves vying for presence in
the same media space.
Among the tactics discussed to gain attention
in the clickstream
are preferred placement, rogueing, splashing,
and strategic hyperlinking. In all the video
shows how RTmark
rogues Shell, Shell rogues Greenpeace, and
PAL video, 24 Minutes (original): 31 Minutes (Nettime-TV version)
Film by Stephanie Hankey
Interviews by Richard Rogers and Stephanie Hankey
Thanks to Noortje Marres, Gilberto Cutrupi (Greenpeace), Simon May (Shell) and Ernesto Delanda (Rtmark)
Footage courtesy of RTmark.com and Shell.com.
Dutch subtitles by BELLISSIMA, Amsterdam
Video now available for download
(.MP4, 147mb) or on DVD. Write to Richard
Rogers for the DVD.
Symposium, de Waag, Amsterdam, October, 1999.
Cookies Book Launch Event, de Balie, Amsterdam,
Research 1.0, The First Conference of
the Association of Internet Researchers,
University of Kansas, September,
Bellissima, Amsterdam, May, 2000.
Noortje Marres, "De
Schurken van het Web," Cimedart,